Focus 05
This subway advertising project was created for Focus 05, a restaurant brand seeking to reconnect with a Millennial audience. The campaign was designed for a fast-paced transit environment where visual impact and quick communication are essential.
The Challenge
The advertisement needed to capture attention within seconds while communicating the restaurant’s modern atmosphere, sustainable values, and technology-focused customer experience.
Mock up One
Design Solution
The design uses clean typography, inviting imagery, and a natural color palette to create a welcoming and contemporary feel. The headline, “Where Great Food Meets Good Vibes,” emphasizes community and experience, while the QR code provides a seamless digital interaction that aligns with the habits of the target audience. Strong hierarchy and contrast guide viewers through the content and toward the call to action.
Mock up Tow
Process
The project included audience research, mood boards, concept development, and multiple layout explorations. Throughout the design process, I focused on creating a balance between visual appeal, readability, and audience engagement.
Mock up Three
Key Takeaways
This project highlights my ability to design with a specific audience in mind and demonstrates how thoughtful use of typography, imagery, and technology can create a more effective advertising experience.
