Fresh Fare Farms
School Project-Fresh Fare Farms is a multi-channel advertising campaign designed to introduce the brand to younger consumers while promoting healthy eating, sustainability, and community engagement. The campaign included a magazine advertisement, a social media carousel, and an animated digital advertisement
The Challenge
The campaign needed to communicate multiple messages across several platforms while maintaining a consistent brand presence. Working within Fresh Fare Farms’ established visual identity, the challenge was to create engaging content that felt cohesive across different media while appealing to busy consumers who value convenience, sustainability, and community involvement.
Animated Web Banner Ad
Design Solution
Using the brand’s existing visual guidelines, I developed a cohesive campaign that translated Fresh Fare Farms’ messaging across print, social media, and digital advertising. The focus was on creating consistency through layout, hierarchy, imagery, and messaging while adapting each piece to the strengths of its platform. Rather than focusing solely on food products, the campaign highlights the connection between healthy eating, sustainability, and local impact, creating a unified experience across all touchpoints.
Print magazine advertisement
Process
The project began with audience research and an analysis of the existing brand materials, followed by content planning, concept development, and platform-specific design exploration. Throughout the process, I focused on applying the established brand identity consistently while tailoring layouts and communication strategies to the needs of each medium and audience.
Social media Carousel advertisement
Key Takeaways
This campaign demonstrates my ability to develop a cohesive advertising system across multiple channels while working within an established brand framework. It showcases skills in campaign development, visual hierarchy, cross-platform design, and creating consistent user experiences across different media.
