All Paws shelter
This project involved developing a fundraising campaign for All Paws Shelter to support animal shelters in Miami that were damaged by a hurricane. The campaign included a logo redesign, a donation flyer, and an email banner designed to raise awareness, encourage donations, and communicate the shelter’s mission across both print and digital channels.
The Challenge
The campaign needed to appeal primarily to retirees and animal lovers while working within a limited budget and a 30-day fundraising timeline. The materials needed to create an emotional connection with potential donors, clearly communicate the impact of donations, and remain effective across multiple platforms.
Logo Redesign
Design Solution
The final campaign combined compassionate messaging with clear visual communication. The logo redesign uses simple, recognizable imagery to communicate safety, trust, and care for animals, while the flyer and email banner reinforce those themes through consistent branding, photography, typography, and color. Strong visual hierarchy guides viewers through key information, while donation examples help make the impact of each contribution feel tangible and achievable. Together, the campaign assets create a cohesive visual system focused on hope, community support, and action.
Email Banner
Process
The project began with audience research and campaign planning, including identifying target demographics, communication goals, and delivery methods. After developing the visual identity, I created both print and digital campaign materials, refining layouts, imagery, typography, and calls to action to ensure consistency across every touchpoint. Throughout the process, I focused on balancing emotional appeal with accessibility, clarity, and practical campaign requirements.
Digital Logo Sketches
Key Takeaways
This project demonstrates my ability to create a cohesive visual campaign across multiple formats while addressing real-world constraints such as audience needs, budget limitations, and delivery requirements. It highlights skills in branding, layout design, visual hierarchy, audience-centered communication, and multi-channel campaign development.