Metromoheim Museum
This project involved designing a New Year’s greeting card for Metromoheim Museum. The goal was to create a professional printed piece that reflected the museum’s artistic identity while delivering a memorable holiday message to its audience.
The Challenge
The card needed to balance creativity with professional production requirements. In addition to creating a visually engaging design, the project required careful attention to print specifications, document setup, folds, bleed, typography, and image quality to ensure the final piece was production-ready.
Back
Front
Design Solution
The final design combines museum branding with a clean and sophisticated layout. Strong imagery serves as the focal point of the composition, while carefully selected typography establishes hierarchy and reinforces the museum’s professional identity. The layout was designed to guide viewers naturally through the card while maintaining visual balance and readability. By combining imagery, typography, and thoughtful spacing, the design creates a polished piece that feels both celebratory and refined.
Card with Print Marks
Process
The project began with research into museum marketing materials and holiday card conventions, followed by concept development and layout exploration. Multiple design iterations were used to refine image placement, typography, and overall composition. Once the design was finalized, the file was prepared for professional production by incorporating bleed, trim, safety margins, and other print specifications to ensure accurate output.
Key Takeaways
This project demonstrates my ability to balance creative design with technical production requirements. It highlights skills in typography, layout design, print preparation, file setup, and creating professional materials that are both visually engaging and production-ready.